Category Archives: Marketing & Branding
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Lead Generation – a short guide
Posted on July 19, 2015 by Najam Ahmed in Digital Marketing, Inbound Marketing, Marketing & Branding, Social Media MarketingWhat is Lead Generation? According to Unbounce, Often abbreviated as “lead gen,” lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. There are many types of lead generation campaigns, but the goal is usually the same: collect a user’s email address and follow up with lead nurturing. […]
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The Essential Guide to Internet Marketing 2015
Posted on June 12, 2015 by Najam Ahmed in Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Internet Marketing, Marketing & Branding, Social Media MarketingThe Essential Guide to Internet Marketing 2015 by Hubspot According to webopedia, Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. I’m really a big fan of @Hubspot and I […]
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Social Media Marketing – 12 common mistakes to avoid!
Posted on May 13, 2015 by Najam Ahmed in Marketing & Branding, Social Media MarketingSocial Media is not a selling platform; it is a place to earn and develop trust. Social networking is one of the most popular online activities these days, so it makes more sense for businesses now to try to engage that audience in an attempt to increase exposure, website traffic and sales. Marketers place a […]
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What is Google Remarketing and how it works?
Posted on May 3, 2015 by Najam Ahmed in Digital Marketing, Google AdWords, Marketing & BrandingGoogle Remarketing can help you reach people who have previously visited your website. You can show them some specific ads that are tailored to them based on which sections of your site they visited. Your ads could appear to them as they browse other sites that are part of the Google Display Network (that includes […]
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10 Deadly Reasons Most Websites Fail!
Posted on April 30, 2015 by Najam Ahmed in Digital Marketing, Internet Marketing, Marketing & BrandingA great Slideshare presentation by Hubspot on 10 Deadly Reasons Most Websites Fail! [gview file=”https://www.seointl.net/wp-content/uploads/2015/04/hack-night-reasons-your-website-sucks-slideshare-final-130911134021-phpapp01.pdf”]
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Win 2 Passes (worth AED4,990) for 3-Day Digital & Social Media Training Program – Nov 2014
Posted on October 24, 2014 by Najam Ahmed in Digital Marketing, Facebook for Business, Inbound Marketing, Marketing & Branding, Social Media MarketingDefine ‘SOCIAL MEDIA’ in 2 words or less! What comes in your mind when you think about ‘social media’? Define social media in 2 words or less and have a chance to win 2 passes for our upcoming 3-Day Digital, Inbound and Social Media Marketing training program. Click the following picture or this link to participate: Post […]
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The History and Evolution of Advertising
Posted on October 22, 2014 by Najam Ahmed in Digital Marketing, Internet Marketing, Marketing & BrandingThe activity or profession of producing advertisements for commercial products or services is called advertising. I recently found a great presentation by Hubspot about the history and evolution of the advertising. Explore this informative presentation about advertising here: [slideshare id=23717734&doc=theevolutionofadvertisingfinal-130630193855-phpapp02]
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Tips to Improve your Website look using Images
Posted on October 18, 2014 by Najam Ahmed in Content Marketing, Digital Marketing, Marketing & BrandingIf a picture’s worth a thousand words, then images are a way to keep people coming back to your site for more. Use image color, quality, format and size to tell the right story for your business. Impress customers with a website that features polished and engaging images. Watch this video by Google to […]
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Google Trends [Video] – Track Popular Search Trends related to your Business
Posted on September 29, 2014 by Najam Ahmed in Content Marketing, Digital Marketing, Marketing & Branding, SEOTrack popular search trends related to your business | Make smart marketing decisions for your business with free search data from Google Trends www.google.com/trends/ Learn more about Google Trends by watching this 13-minute video: http://www.youtube.com/watch?v=tvMrgx1OnxY
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How to choose a domain name (website address) for your business? [Video]
Posted on September 16, 2014 by Najam Ahmed in Internet Marketing, Marketing & Branding, SEOWhen you launch a new website, you’ll need to pick the right address so people can find it on the web. Also known as your URL or domain name, your address should be easy to remember and capture your online brand in a word or phrase. Once you’ve found the right name, you’ll need to […]
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