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What is Lead Generation?
According to Unbounce,
Often abbreviated as “lead gen,” lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. There are many types of lead generation campaigns, but the goal is usually the same: collect a user’s email address and follow up with lead nurturing.
Here’s a quick guide by Hubspot about lead generation:[gview file=”https://www.seointl.net/wp-content/uploads/2015/07/Lead-Generation-a-short-guide.pdf”]