Getting Started with Business Blogging
Last Updated on July 8, 2017
What is a blog and blogging?
A web log, often shortened to “
blog,” is a web page that contains dated posts, by one or multiple authors/bloggers, often pertaining to a particular topic. “ Blogging” is the act of writing in a blog.
What is Business Blogging?
Business blogging is a marketing method that uses blogging to get your business more online visibility and to get your targeted prospects engaged using your great content and social media.
To understand it better, you are reading my
now, that has been posted on our official blog post . blog
If you’re blogging for
personal use, just to share your thoughts / ideas / the things you enjoy with your friends / family then you may start a personal blog using www.blogger.com and here’s a guide about using Blogger https://support.google.com/blogger/answer/1623800?hl=en.
However, if you’re creating content for your business, I strongly recommend to start with
to host your content. You need to be technical-enough to setup a self-hosted blog; alternatively, ask your design to set it up for you. a self-hosted blog
Hubspot has published many posts related to business blogging.
The following two are really useful to help you get started with business blogging:
What is Business Blogging?
Why Blog? The benefits of Blogging
Select the best blog layout
Make it responsive (mobile-friendly)
Add multiple opt-in forms to convert your blog readers into leads
Optimize it for SEO – to improve its visibility in Google search results
Use social sharing buttons – to make sharing easy using
Google Analytics – to track the performance of your blog Create authors’ bios
Here’s another old-but-evergreen article by
Denise Wakeman containing easy steps to start a business blog: http://www.socialmediaexaminer.com/top-10-easy-steps-to-starting-a-business-blog/
has published this ebook as “ Hubspot Introduction to Business Blogging“:
Here are some more tips that I must share with you:
Create great content that is
fresh, unique, useful and shareable! It’s not enough to just produce content.
Your content must educate, inspire, or entertain your audience. In this way, people will talk about you and you will get loads of traffic using mentions and by the word-of-mouth.
Embed videos, PDFs and Slideshare presentations into your content to make it more engaging. Rely on
self-hosted blog (that is hosted and connected with your own website) such as our blogs like and https://www.seointl.net/blog/ that are using http://www.digitalmarketinggulf.com WordPress CMS. Do
backup your blog content (posts, images, videos etc.) on a regular basis. Ask your web hosting company for the same. Think about your prospects’ concerns, questions, and problems.
Develop content to help your prospects / potential clients, to answer their questions, and to solve problems! Share industry-related
tips, FAQs, How-to guides, etc. Here are to create great content for your business blog. 238 more ideas Create
eye-catching and optimized titles for your blog posts. Links within paragraphs to relevant articles / landing pages – do credit the source, if sharing someone else’s content.
Categorize your articles with proper niches. Encourage comments – and
do respond to comments. Share your blog posts on your
social networks like Facebook, Twitter, Google+ Blog
at least 4 – 12 times or more in a month Be a problem-solver using your blog;
earn people trust – don’t just write to sell. When your earned people’s trust, they will buy from you. Convert the
visitors into leads with relevant, attractive offers – Add relevant offers with attractive Call to Actions at the end of blog posts / social updates.
At some later stage, once everything is set up; you can start promoting your blog.
has written a great post containing easy ways to promote your blog: Kim Garst
Promote it to your email list
Share it on social media
Optimize it for Search – Blogging SEO
Write articles in local magazine and newspapers
Promote it offline!
You can read all 25 tips in details here:
| Digital & Inbound Marketing Consultant Najam Ahmed
Google Partner | Hubspot Inbound Certified
SEO International – a divisional of Al Wafaa Group