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What is Google Remarketing and how it works?

Digital Marketing / Google AdWords / Marketing & Branding

What is Google Remarketing and how it works?

 

Google Remarketing can help you reach people who have previously visited your website. You can show them some specific ads that are tailored to them based on which sections of your site they visited. Your ads could appear to them as they browse other sites that are part of the Google Display Network (that includes more than 2 Million websites including Gmail, YouTube, Gulf News, Khaleej Times, Dubizzle and more) or as they search for terms related to your products on Google.

Remarketing-Retargeting

These two videos can help you understand remarketing in a better way:

https://www.youtube.com/watch?v=45uymOc2fTA

https://www.youtube.com/watch?v=vsEg1wxOw8Y

The infographic by Google also helpful to understand how remarketing works:

How Google Remarketing Works

Find more details here: https://support.google.com/adwords/answer/2454000?hl=en

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