Google Analytics 360 Suite Overview: Marketing Analytics for a Multi-Screen World
by Suzanne Mumford, Head of Marketing, Google Analytics 360 Suite

Measuring consumer behavior across mobile, desktop, and tablets can be a challenge; it calls for new tools and new ideas. We can help. In this video, we cover how the Google Analytics 360 Suite enables businesses to:

– Get a deeper understanding of customer buying behavior online and offline
– Create more personalized experiences for people across all screens and channels
– Increase your marketing ROI