Google Analytics 360 Suite has been launched by Google recently. It has been designed for enterprise-level companies for a multi-screen world and it contains six Google products that can be used together (or individually) and can also be integrated with Google AdWords and DoubleClick.

According to Pawan Divakarla, Analytics Leader at Progressive:

The Google Analytics 360 Suite gave us the really big ah-­ha moment. When we launched our mobile app, it provided insurance quotes. But after looking at the data, we saw people were attempting to buy insurance. So, we shifted our mobile strategy to offer ecommerce. Google gave us that insight.

Google Analytics 360 Suite – Overview

Here are different publications talking about this:

• Google announces Analytics 360 Suite for enterprise marketers – Tech Crunch
• How do multi-device consumers really behave? Google thinks Analytics 360 Suite will tell you – ZDNet
• Google just turbo-charged one of its most important products – Business Insider