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Whenever you advertise online, for example, using email marketing, banner ads, or Facebook/LinkedIn ads, your main objective is to drive traffic back to your website, convert that traffic into leads, and those leads into customers. Right?
How do you know that your recent email marketing campaign was successful? Or, did your Facebook ad campaign work for your business? Google URL Builder helps you track your campaigns’ performance – and you can select which advertising option is working better for you and making more money.
How to use Google URL Builder to create custom URLs and track the performance using Google Analytics? This video answers:
To create Google Custom URL, visit this page:
To see the performance for campaigns, login to Google Analytics, and explore Acquisition – Campaigns tab.