Start reading your marketing brochure and/or website page and start noting the keywords (search phrases) that you believe your target audience might be using while they google your product or service online.
While selecting the key phrases – consider one product, service, event, or a topic at a time.
Involve your team members to suggest keywords (what they believe people will google) – ask each individual to share ideas – and later gather them all to compile a bigger and better keywords ideas.
Google for your targeted keywords and explore first 10 results – notice the blue links and descriptions that appear – you will find more keywords ideas from that search result page.
As you type in the search box, you can find information quickly by seeing search predictions that might be similar to the search terms you’re typing. For example, as you start to type social media marketing, you might see other popular social media marketing-related searches.
It is better to visit www.google.ae while using Google Suggest when you’re targeted audience within UAE.
At the end of Google’s search result page, you will find relevant keywords ideas.
Consider semantic search factors while selecting keywords and creating your content. Make your content creation keyword and intent driven.
Keyword Planner is a free AdWords tool that helps you in finding keyword ideas and estimating how many people in a month normally search for your targeted keywords.
Here’s a video guideline to use Keyword Planner:
Keywords cannot be translated. They must be localized. Ask a local team member (who speaks and understand both of the languages – in this case English and Arabic) for local keyword recommendations
Divide your long keyword list into a meaningful group or theme and optimize your pages for each keywords group. You may consider using Microsoft Excel or any other spreadsheet application. For example, we provide 1. SEO training, 2. Social Media Marketing course, 3. Digital Marketing training and 4. AdWords training; then I need to consider at least 4 columns to distribute my keyword list – each column will focus on one topic at a time.