Attracting your target audience and growing your social media especially your LinkedIn followers is one of the hardest things to do as a digital marketer. You have to post relevant content and you have to do it frequently. But how do you know what’s top of mind for your target audience? LinkedIn has introduced a content suggestion tool – an innovative tool that helps you discover trending topics and articles amongst your target audience.

Watch this 2-minute video for step-by-step instructions:

Kindly note that in order to access this content suggestion tool, you need to have your own LinkedIn company page.