Search Engine Optimization [SEO] Course

Search Engine Optimization [SEO] Course

1-Day SEO Course

Improve your website’s search ranking naturally and gain valuable leads and customers without spending anything on paid advertising. Learn about the best SEO practices, tools, tips, strategies and put them into action for your own website.

This course is one for the ages, our firm has been providing clients and students with value and expertise in Search Engine Optimization like nobody else in the entire UAE. 

In our 1-day SEO course, you will learn how to optimize your site for search engines especially Google and outrank your competitors: learn to conduct keyword analysis, building backlinks naturally, optimize your website content, and more.  You will learn the SEO strategies you’ll need to rise to the top of the search rankings.

Gain an edge your competition through hands-on sessions in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO tips, tools, and strategies and improve your website’s SEO in this one-day course. 

A well-designed website is essential for any business that wants to succeed online. However, simply having a website is not enough. In order to attract visitors and generate leads, your website needs to be properly optimized for search engines. Otherwise, potential customers will never find your site in the first place. That’s where our 1-Day SEO Course comes in. This course is designed to teach you everything you need to know about search engine optimization, from keyword research to link building. By the end of the day, you’ll have a solid understanding of how to optimize your site for maximum visibility. So if you’re serious about taking your business to the next level, sign up for our 1-Day SEO Course today!

What you will learn | Topic Covered with Practical Understanding, and Examples

Introduction to SEO

  • What is SEO?
  • Why do we actively need to work on our SEO strategy?
  • Time it takes to actually get results from SEO
  • Understanding how Google Search works – Google Search Engine Algorithms
  • 21 Secret SEO Strategies that everyone with a website needs to know – that will be discussed during the entire course

Keyword Research

  • Understanding Content Hierarchy with the use of thorough examples.
  • Team Brainstorming, coming up with inital Keywords ideas
  • Using Google Suggest
  • Leveraging the ‘people also ask‘ section.
  • A hidden gem, Google Keyword Planner.
  • Other tools to help you find effective keywords.
  • Using Google Trends to identify the newest and in demand trends.
  • Localizing keywords from other languages.

On-site SEO Best Practices

  • Writing Page Titles that convert leads into customers with the help of examples.
  • Effective META Descriptions with examples.
  • Why you don’t need to waste time figuring and spammy META Keywords.
  • Hidden Gem, ‘Yoast SEO Plugin’.
  • The importance of CTR and how to better it.
  • Optimizing Page Content in a way which improves your website’s overall Search Score.
  • Content Formatting 
  • Image SEO – Utilizing images for your website and how to incorporate SEO into images.
  • SEO-friendly domain name and URL Structure.
  • Internal Linking [Site Navigation, Breadcrumb Navigation, Footer etc.] – Why they’re important?
  • Understanding Google Index and the Google Crawlers.
  • Mobile-friendly, Responsive Website design
  • Website Loading Speed Analysis using Google Pagespeed Insights 
  • Getting found on Google Maps
  • Optimizing Google Business Profile
  • Importance of Google Reviews 

Off-site SEO Best Practices

  • Understanding Backlinks
  • Exploring Google Search Console and leveraging it to better our website.
  • Finding out who is linking to you and fixing bad links.
  • Understanding Domain Authority using Mozbar
  • Tips and Tools for analyzing your competitors and knowing what they are doing better than you.
  • Acquiring natural Backlinks.
  • Modern alternatives to Link Building
  • Social Sharing .
  • SEO and Public Relations.
  • Partnership Marketing (Co-marketing)
  • YouTube SEO
  • Users’ Engagement – Why and How
  • Content Marketing and SEO
  • Blended SEO concept
  • 301 Redirects – Why?
  • Do I really need to outsource SEO to an agency? 
  • Personalized help from a loving and caring instructor who actually wants to see your business grow.
  • Trending SEO tips for 2022 and beyond!

Who it is for

If you have or are part of a company with products and services to sell and already have an online presence, you too are in the right place. Through this SEO course you’ll find and learn newer ways to improve SEO and market your products to your audience leveraging the power of Search Engine Optimization.

If you are looking to go pro at Search Engine Optimization and start earning money by either freelancing for companies or gaining contracts from individuals, this course would be amazing for you too. You’ll be able to handle and manage SEO campaigns for your clients and bring them effective results.

If you’re a student who is looking to expand his or her resume and learn something new while challenging yourself, you’ll find this course to be the best for you too. Employers nowadays look for skills such as Search Engine Optimization and Google Analytics, through this course you’ll have a higher chance of landing your dream job.

Anybody looking to learn and understand SEO while being a beginner or an intermediate at the subject is welcome.

A person with advanced knowledge of the subject will also take away numerous key learnings and find newer ways to do things.

Meet the Course Instructor - Najam Ahmed

Najam Ahmed is a Google Certified Professional since 2005 and Co-Founder of SEO International, UAE’s leading digital marketing agency.

Najam has helped hundreds of leading companies in the UAE since 2008 optimize their Digital Marketing Strategy and has earned them a ton of Revenue. His most prominent clients are:

  • EPOC Messe Frankfurt GmbH
  • Gulf News
  • Khaleej Times
  • Okaz Organization
  • Dubai Media Inc.
  • Manipal University
  • GET Group
  • Emirates National Oil Company (ENOC)
  • AW Rostamani Group
  • Al Masaood Automobiles
  • AR Motors
  • YAS Waterworld
  • And a lot more, you can explore the full list here:
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Why Do People Love Us?

Seeking for verbals of our service quality? Find them here. Everything is transparent and straightforward for your sense of jusitifcation.

Diliara NammasDiliara Nammas
09:00 07 Feb 22
I want to thank Mr. Najam Ahmed for his professional approach in teaching digital marketing and for motivating me to continue learning on my own and achieve my goals! Recommend !
Dimple MenezesDimple Menezes
13:25 31 Aug 21
Attending Najam's classes is a great insight to the Digital Marketing world. He is constantly updating his offerings as per the changing trends in the SEO and Digital scenario. With real-life cases, a personalized approach and immense learning materials, I would recommend his 5-Day Digital Marketing Course [1-on-1, Online over Zoom) to anyone who wants to stay abreast with Key Digital Marketing Skills.
Fatena FakhreddineFatena Fakhreddine
06:21 30 Aug 21
I was very lucky to meet Najam and learn from his experience. He is very knowledgeable and professional about all aspects in digital media.
Ronita BhattacharjeeRonita Bhattacharjee
11:55 16 Aug 21
Fantastic learning experience, extremely comprehensive content and resources provided. The team found the course valuable and are now implementing the tools, techniques and analytics .
Patricia EdnalagaPatricia Ednalaga
06:17 27 Jul 21
Mr. Najam is a great Mentor, I’ve learned a lot from him.Also, he is selfless teacher I’ve known. He wants to share all his knowledge on every student he had.I hope that this company will strive more into success.
Sheila ManekSheila Manek
12:31 25 Jul 21
This was a very well informed and useful course that I attended with SEO International. Anyone who is looking to brush their digital marketing skills, this one is for you! Thanks Najam, for the wonderful sessions and imparting useful knowledge. Much appreciated.
nada dahernada daher
17:43 10 Mar 21
Najam is a very professional tutor. He has really put all his knowledge in the course he gave. I highly recommend taking the courses and checking all the information on the website blog.
Ali MossarahAli Mossarah
17:41 10 Mar 21
A great place to know more about Digital Marketing in general. They also offer 1-on-1 sessions that focuses on tailored events.
Zeina AlkoukouZeina Alkoukou
10:56 16 Feb 21
One of the most valuable courses from a Google Partner Expert! Thanks dear Najam...
Maria EnajeMaria Enaje
07:11 24 Jan 21
I took the 5-day online course and it was very informative. I learned a lot about digital marketing within a short period of time. Najam was very helpful with any queries and provided all the relevant data, templates and samples.
swapnali Joshiswapnali Joshi
06:43 16 Jan 21
Thank You so much Najam, for the amazingly insightful sessions. It's unbelievable the kind of data you have shared and yes this is just the beginning there is a lot to learn. Now i know have a good mentor to support throughout.
M. RaoufM. Raouf
12:40 21 Nov 20
had the 3 day course eventually don't waste your time searching for the best tutor. Najam is a truly dedicated and very helpful I really recommend him
senda guesmisenda guesmi
13:20 14 Nov 20
Great content. Najam was very helpful and customized the course in a way that helped me a lot. I recommend this course to anyone looking to learn or improve their digital marketing knowledge and skills.
Ali S. AliAli S. Ali
08:40 01 Nov 20
The course was very good and the instructor was extremely knowledgeable and informative. Some great tips and links provided which can help someone to venture into the world of digital marketing.
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