Both Google AdWords and Analytics offer insights related to the performance of your AdWords campaigns, and those insights get better when you use Google Analytics + AdWords together. Improve your bidding, messaging and performance through these analyses.

The Importance of Linking AdWords and Google Analytics Accounts – Google Best Practices

Optimizing AdWords with Analytics Goals and Audiences – Google Best Practices

Using Google Analytics Metrics in AdWords Reporting – Google Best Practices

Analyze AdWords Performance in Google Analytics – Google Best Practices

Optimize & Measure: Quick Tools to Supercharge AdWords Campaigns

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