Why Digital Marketing is important?July 26, 2022 2022-07-26 0:35
Why Digital Marketing is important?
In today’s fast-paced, digital world, businesses need to find new ways to reach their target audiences. Traditional marketing strategies, such as print ads and television commercials, are becoming less effective as consumers increasingly get their information from the internet. That’s where digital marketing comes in.
Digital marketing is the process of using online channels to promote a brand or product. This can take many forms, including search engine optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, and email marketing. Unlike traditional marketing, which is interruption-based (think TV commercials), digital marketing is permission-based, meaning that consumers have to opt-in to receive your messages. This makes it much more effective at reaching its target audience.
As a result, businesses are increasingly turning to digital marketing to reach their customers. If you’re not already using digital marketing to promote your business, you should be. It’s one of the most effective ways to reach your target audience and grow your business.
The results of digital marketing activities are trackable. Let’s say you spend AED500 on Instagram ads, so at the end of the day, you will be able to know how many people saw your ads, their demographics, locations, how many interacted with the ads and clicked on a link to check for more details, and how many of them actually have bought our products or inquired about our services.
In the past, companies relied heavily on traditional marketing techniques to reach their target audiences. However, with the advent of the internet, digital marketing has become an increasingly important tool for businesses of all sizes.
Digital marketing allows businesses to connect with potential customers around the globe at a fraction of the cost of traditional methods.
Additionally, digital marketing techniques are highly customizable, allowing businesses to tailor their messages to specific demographics.
Finally, digital marketing is extremely effective in building brand awareness and generating leads. As a result, it is no wonder that businesses are increasingly turning to digital marketing to achieve their marketing goals.
Digital Marketing 101 is covered as an introductory part of our 3-Day Digital Marketing Course and our 4-Day Digital Marketing Course (Online over Zoom). However, if you want to cover this topic in detail, we can offer you a 1-on-1 online or in-person session. Contact us today!
Learn the essentials of building an effective digital marketing strategy, and its practical implementation with real-world examples with Najam Ahmed, a certified digital marketing instructor with 23 years of experience in the field.