Two billion people use Facebook every month to connect with friends and family and to discover things that matter. Marketing on Facebook helps you find new customers and build lasting relationships with them. Follow these 43 Facebook Marketing tips to engage existing followers and get new ones:
Don’t try to sell in every Facebook post, follow 80/20 Rule – where 80 (out of 100) posts are tips, inspiration, fun and useful information; 10 (out of 100) posts can be promotional where you’re inviting people to buy, subscribe, download, try your product/services.
Share interesting / useful content so they can engage with. Use PostPlanner to have content ideas and to know what’s already hot!
Whiling boosting a post; try split testing – at least 2 versions of your ads – and later focus on one that performed well.
Be responsive! Reply to the comments fast. Thanks people who praise about you – people love to be acknowledged!
While creating a Facebook Page for Business (or later), do complete basic information such as category, about section, contact details. In About section, provide detailed information about your business, products, services, awards, etc.
Do Boost (paid promotion) some posts that you feel are really important!
What to Post?
Contests and Freebies – showcase new product, engage people with your page or build your list.
Do it yourself guides or Free Downloads
Getting to know you and your team – publish behind the scene photos and employees brief profile
Words of your happy customers
Your latest blog posts
New product updates
Live Question and Answers
Pose a problem and ask for advice – people love to answer questions!