While concentrating on ‘inbound marketing concepts‘, the idea of content marketing is to attract and retain customers by creating and curating relevant and valuable content. We need to understand who your targeted audience is, what kind of problems, concerns, pain points and questions they might have, and how you as business / solution provider solve these issues by answering them using through your content.
Here are the steps involved in content marketing:
Understand your audience first
Realize what kind of problems, concerns, pain points and questions your customers/prospects may have.
Create a list of topics you want to cover – and create content around those topics, problems, pain points and questions and try to solve them.
Become a Wikipedia of your industry – Follow ‘They Ask, You Answer’ mentality
Do some Keyword Research using Google Suggest – Look for who, what, when, where, why and how along with your targeted keywords – and create content to answer these queries.
Post Consistently – create an editorial calendar
Offer a variety of content formats: Articles| Images | Videos | Infographics | Presentations | Blog Posts | ebooks
Create great content that is fresh, unique, useful and shareable!
While optimizing the content for SEO, don’t waste valuable time trying to guess Google’s algorithms. Concentrate on the fact that Google is trying to reward quality content with high rankings. Remember, Google Panda Update targeted low quality content designed to rank for specific keywords.
Make it easy to share your content! Add Social Sharing feature using AddThis and/or Digg Digg social plugins.
Here’s a list of 238 ideas to help you create content for your customers/prospects, blogs and social media networks: