Home » Digital Marketing » Digital Marketing: 41 Tools +12 Tips + 6 Steps to Create a Strategy
  • Digital Marketing: 41 Tools +12 Tips + 6 Steps to Create a Strategy

    I found these 3 articles very helpful for those who are already working in digital marketing industry so I mentioned them all here with a summary and the links that will take you to the relevant articles where you can learn it all. Kindly let me know if you personally use some other tips and tools so I will update my blog post accordingly. Many thanks, – Najam Ahmed

    6 Steps to Create a Digital Marketing Strategy

    1. Build your buyer personas.
    2. Identify your goals and the digital marketing tools you’ll need.
    3. Evaluate your existing digital channels and assets.
    4. Audit and plan your owned media campaigns.
    5. Identify your goals and the digital marketing tools you’ll need.
    6. Audit and plan your earned media campaigns.

    12 Digital Marketing Tips

    1. Know your customer.
    2. Match your content to every stage of a buyer’s journey.
    3. Don’t just write about your products or services.
    4. Focus on the long-term.
    5. Incorporate SEO into your overall content strategy.
    6. Understand the big picture when analyzing an advertisement’s performance.
    7. Remain flexible as audience preferences shift.
    8. Remain consistent in design when launching a campaign.
    9. Become a growth leader for your company.
    10. Personalize your content.
    11. Try new things
    12. Don’t underestimate backlinks.

    41 Must-Have Digital Marketing Tools to Help You Grow

    1. Sprout Social
    2. Wyng
    3. Woobox
    4. Nanigans
    5. Facebook’s Power Editor
    6. Twitter Native Platform
    7. HubSpot Email Marketing
    8. MailChimp
    9. Marketo
    10. GetResponse
    11. AdRoll
    12. ReTargeter
    13. ChoiceStream
    14. Rocket Fuel
    15. Simpli.fi
    16. Unbounce
    17. Oracle Maxymiser
    18. Optimizely
    19. Visual Website Optimizer (VWO)
    20. Hotjar
    21. Wistia
    22. Vimeo
    23. Landscape by Sprout Social
    24. Canva
    25. Visual.ly
    26. Feedly
    27. Scoop.it
    28. Kapost
    29. Kissmetrics
    30. Google Analytics
    31. Adobe Analytics
    32. Woopra
    33. Zendesk
    34. UserVoice Helpdesk
    35. LiveChat
    36. Moz
    37. SEMRush
    38. Screaming Frog
    39. CJ Affiliate
    40. VigLink
    41. Rakuten Affiliate Network

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