Digital Marketing Courses and Certifications

In the modern world, digital marketing is an essential skill for any business owner or marketing professional. The ability to connect with customers and clients online, and to reach a wider audience through digital channels, is invaluable in today’s competitive marketplace. Learning digital marketing can help you to open up new opportunities for your business, and to find new ways to reach your target market. In addition, understanding digital marketing can help you to identify and take advantage of new trends and technologies as they emerge. With the ever-changing landscape of the internet, learning digital marketing is an essential way to stay ahead of the curve and ensure that your business remains successful.

With the digital landscape ever-changing, it’s important to stay ahead of the curve. Whether you’re a marketing professional or simply looking to expand your skillset, we’ve got you covered. SEO International has curated a list of free digital marketing courses and certifications that are sure to be beneficial. From social media marketing to content creation, these courses cover a wide range of topics. And best of all, they’re all free! So why not take advantage of this opportunity and invest in yourself? With these courses, you’ll be able to keenly navigate the digital landscape and stay ahead of the competition. Check out our list today and start learning!

Here’s an extensive list of digital marketing courses and certifications. Most of them are available for free – however, few of them have some paid content. They can be very helpful for good self-learners either they are new into digital marketing or they are already experienced.

These digital marketing courses and certifications cover all major areas including SEO, SEM, PPC, Marketing Analysis, Content Marketing, Video Marketing, Social Media Marketing and much more offered by Google, Facebook, Hubspot, HootSuite and more:

Digital Marketing Courses and Certifications by Google

• Google Digital Garage Certification https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
  • Get certified in the Fundamentals of Digital Marketing officially by Google
• Google Skillshop https://skillshop.withgoogle.com/ | Find free online product training and certifications right for you
  • Google Ads Certifications
    • Google Ads Search
    • Google Ads Display
    • Google Ads Video
    • Google Shopping Ads
    • Google Ads – Measurement
  • Google Analytics Academy https://analytics.google.com/analytics/academy/
    • Google Analytics for Beginners
    • Advanced Google Analytics
    • Google Analytics for Power Users
    • Getting Started with Google Analytics 360
    • Introduction to Data Studio
    • Google Tag Manager Fundamentals
  • YouTube Creator Academy https://creatoracademy.youtube.com/page/home
    • Grow your YouTube channel now with free online courses by YouTube
  • Google Marketing Platform
    • Display & Video 360
    • Search Ads 360
    • Campaign Manager
    • Creatives
    • Google Web Designer
    • Programmatic concepts
  • Google My Business
  • Google Ads Manager
  • Google AdMob

SEO Courses and Certifications

• Moz Academy https://academy.moz.com/ | Access over a dozen on-demand courses to level up your SEO skill set.
• Search Engine Optimization Fundamentals https://learndigital.withgoogle.com/digitalgarage/course/seo-fundamentals | Created by University of California, Davis and powered by Coursera
• SEO Training by Hubspot https://academy.hubspot.com/courses/seo-training | Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how HubSpot uses blogging to rank #1 on Google.
• ClickMinded SEO Certification https://www.clickminded.com/seo-certification/ | Earn your SEO certification as fast as possible. ClickMinded is where 8,702 startups, agencies, entrepreneurs and students learn SEO.

 

Hubspot Academy – Courses & Certifications https://academy.hubspot.com/ 

• Inbound Marketing Certification
• Social Media Certification
• Email Marketing Certification
• Content Marketing Certification
• Inbound Sales Certification and more…
• Content Marketing Certification by Hubspot https://academy.hubspot.com/courses/content-marketing
  • Learn What Content Marketing is and How to Do It [Course] | FREE Certification Course | This certification course will give you an overview of how to become an effective content marketer.
• Social Media Certification by Hubspot https://academy.hubspot.com/courses/social-media
  • The Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners.

Hootsuite Academy – Courses & Certifications https://education.hootsuite.com/ 

• HootSuite Platform Certification
• Social Marketing Certification
• Advanced Social Advertising Certification
• Social Media ROI and Value Analysis
• Social Selling Certification
• Advanced Social Media Strategy
• Foundation of Social Advocacy Certification
• Social Selling for Financial Services
• Social for Healthcare Certification from Mayo and more…

Bing Ads Certification https://about.ads.microsoft.com/en-us/resources/training/get-certified

To complete Bing certificate program, simply take the free courses at your own pace to prepare for the exam.

Twitter Flight School https://www.twitterflightschool.com/student/catalog

It is a Twitter official platform to help you master Twitter advertising.

Pinterest Academy https://business.pinterest.com/en/blog/start-here-introducing-pinterest-academy

It’s a free e-learning tool we designed for businesses new to Pinterest. It can help you get started on our unique visual discovery platform, discover the benefits of all our ad products, take advantage of our advanced targeting and other features — and lots more.

CoSchedule Academy https://academy.coschedule.com/

Your all-in-one hub for premium, on-demand marketing courses specifically designed to help you stay competitive and drive real results.

Ahrefs Academy https://ahrefs.com/academy

• Marketing with Ahrefs
• Blogging for Business

SEMRush Academy https://www.semrush.com/academy/

Free Online Digital Marketing Courses and Exams

Helpful Digital Marketing and Social Media Marketing Blogs and Learning Resources

Social Media Examiner https://www.socialmediaexaminer.com/

This website helps millions of marketers discover how to best use social media marketing to connect with customers, generate awareness, and increase sales.

Remarkable People Podcast by Guy Kawasaki https://www.facebook.com/WiseGuywithGuyKawasaki/

Remarkable People enables you to understand our changing world through interviews with thought leaders, legends, iconoclasts, and moguls. Equal parts practical, tactical, and hysterical, it covers innovation, entrepreneurship, technology, literature, design, and marketing. Guy Kawasaki has decades of experience with Apple, Google, Canva, Sony, Wikipedia, Mercedes Benz, and startups, so he knows what to ask. Every episode will make you a little wiser — and more remarkable yourself.

Marketing School by Neil Patel & Eric Siu https://marketingschool.io/

LinkedIn Learning https://www.linkedin.com/learning/

Learn digital marketing, business, creative, and technology skills to achieve your personal and professional goals. Enhance Your Skills with Expert-Led Online Video Tutorials – Start Now! Access Anytime, Anywhere. It is for USD30 per month – the first month is for free.

Hubspot Blog https://blog.hubspot.com/

HubSpot’s Blog for marketing, sales, agency, and customer success content.

Neil Patel’s Digital Marketing Blog https://neilpatel.com/blog/

HootSuite’s Social Media Marketing Blog https://blog.hootsuite.com/

Social Media Resources by Sprout Social https://sproutsocial.com/insights/resources/

Free social media management resources provided by Sprout Social. From client stories to helpful infographics

 

BuzzSumo Blog https://buzzsumo.com/blog/

Get latest updates and new learning experience by exploring BuzzSumo’s Content Marketing, Digital PR, Influencer Marketing, and Video Marketing

Learn to make great sites https://www.google.com/webmasters/learn/

Browse popular resources, courses, and guides by Google to learn how to make great content for your visitors.

Corey Frankosky’s Surfside PPC https://surfsideppc.com/

Free PPC Tutorials and Online Marketing Courses by Corey Frankosky

Kim Garst’s Blog https://kimgarst.com/blog/

Marketing strategies that work by Kim Garst

Backlinko Blog https://backlinko.com/blog

The Backlinko SEO Blog by Brian Dean

Moz Blog https://moz.com/blog

The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing.

SEJ – Search Engine Journal https://www.searchenginejournal.com/

A blog containing tips, tutorials, and news about SEO, PPC, Content Marketing and Social Media Marketing

Attend a 4-Day Digital Marketing Course (Online over Zoom) with Najam Ahmed for AED1,150 Only. Register Online! 

 

Meta Blueprint – Facebook & Instagram related Certifications

Set yourself apart in digital marketing by becoming a Meta Certified Professional.

Meta certification exams help you stand out in your field. Meta awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Meta products.

Choose an exam and prepare to boost your resume, credibility and career.

• Meta Certified Digital Marketing Associates
• Meta Certified Marketing Science Professional
• Meta Certified Creative Strategy Professional
• Meta Certified Media Planning Professional
• Meta Certified Media Buying Professional
• Meta Certified Marketing Developer
• Meta Certified Community Manager
• Meta Certified Spark AR Creator

Find all the details and information here: https://www.facebook.com/business/learn/certification

Some additional Digital Marketing Courses and Certifications

Content Marketing Courses:

• Content Marketing for B2B Enterprises by Udemy
• Free Online Courses on Digital Marketing by SEMRush
• Inbound Course: Get Certified in the Inbound Methodology by Hubspot
• Content Marketing Course: Get Certified in Content Marketing by Hubspot
• Viral Marketing and How to Craft Contagious Content by Coursera