Google Search Console (previously Google Webmaster Tools) is a web service by Google, provided free of charge for webmasters, which allows them to monitor, maintain, and troubleshoot your site’s presence in Google Search results.

You can watch this 21-minute Google Search Console tutorial by Surfside PPC:

This YouTube video by Corey Frankosky from SurfsidePPC explains that using Google Search Console is essential for monitoring website performance in Google search results. The tool is free and provides insights into the search queries driving traffic to your site, along with data on impressions, clicks, positions, and click-through rates. Users can view the top 1,000 search queries that attract visitors, which is crucial for optimizing content to enhance visibility and engagement. Corey emphasizes the importance of spending time in the Performance section of Google Search Console for a thorough analysis of data, tracking specific periods, and identifying opportunities to improve search results. Additionally, linking Google Search Console with Google Analytics is recommended to gain a comprehensive view of website performance and user behavior. Submitting your sitemap to Google can further optimize this process by ensuring all pages are visible and indexed.

In this video, Corey underscores the importance of Google Search Console in boosting website performance. Users can pinpoint and resolve visibility and technical issues by monitoring search queries and page performance. Analyzing specific search terms helps optimize SEO strategies and increase traffic. Corey highlights that even a minor improvement in click-through rates can significantly increase traffic and impressions, potentially doubling them over three months and enhancing revenue opportunities.