Digital Marketing Courses
January 19, 2022 2022-05-18 20:19Digital Marketing Courses
Digital Marketing Course
Classroom-based / Online over Zoom / In-House
Learn how to build and implement a complete digital marketing strategy using SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing
Enroll Today
Classroom-based Sessions
- June 28 - 30, 2022
- August 16 - 18, 2022
- 9 am to 4 pm | Dubai Time GMT +4
- Address Hotel, Dubai Marina
- Course Fee: AED2,150 per person
Online Sessions over Zoom
- July 4 - 7, 2022
- August 22 - 25, 2022
- 10 am to 2 pm | Dubai Time GMT +4
- Attend it Online over Zoom from Anywhere!
- Course Fee: AED1,150 per person
Sessions at your Premises
- 3 Consecutive Days
- 15 Hours
- At your premises or Online over Zoom
- Course Fee: AED4,850 for up to 5 participants
Learn all about digital marketing
Empowering people Learn and Grow with Digital Marketing
SEO International, a Google Partner firm, based in Dubai, UAE offers Digital Marketing Courses and Consultation Services in Dubai, UAE, GCC, Pakistan, and India since November 1999.
Digital Marketing Course Overview
Explore digital marketing concepts, strategies, tips, tools and implementation, in detail, with this comprehensive, classroom-based, online over Zoom, or in-house digital marketing training program.
The course provides a detailed understanding of planning a website, online marketing, search engine optimization (SEO), Google Business Profile, Google Ads campaigns, tracking the results using Google Analytics, content marketing, social media marketing, and advertising, and integrating digital marketing with traditional marketing.
Learn the essentials of building an effective digital marketing strategy and its practical implementation with real-world examples with Najam Ahmed, a certified instructor with 21 years of experience in the field.
Digital Marketing Course Topics with Learning Outcome
- Digital Marketing 101 | an overview about all the platforms covered by the umbrella term i.e. 'Digital Marketing'
- SEO – Search Engine Optimization | Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
- YouTube SEO | Improving your YouTube videos' visibility online
- Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns.
- Google Business Profile | Connecting your business with local customers by optimizing Google My Business/Google Maps listings
- Content Marketing | an Inbound Marketing Concepts and its Implementation
- Social Media Marketing | Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools.
- Social Media Advertising | How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
- Google Analytics | Tracking your success and improving your campaigns' performance by tracking the results
SEO International
Enhance Your Digital Marketing Skills
Explore digital marketing concepts, strategies, tips, tools, and implementation, in detail, with this comprehensive, classroom-based, online, or 1-on-1 digital marketing training program.
Are you sure your marketing budget is well spent? This course will help you answer this question, optimize your campaigns, avoid costly mistakes and teach you how to take advantage of modern-day digital marketing strategies and best practices for a much better ROI.
Empowering People Learn and Grow with Digital Marketing
SEO International, a Google Partner firm, based in Dubai, UAE offers Digital Marketing Courses and Consultation Services in Dubai, UAE, GCC, Pakistan, and India since November 1999.
3 Optinos to Choose From
What is the difference in Classroom-based, Online over Zoom, and In-house Courses?
Our classroom-based, group sessions are in-person, live, fully interactive sessions that are conducted at Address Hotel, Dubai Marina. These 3-day sessions will include:
- 3-Day, in-person, group sessions
- Fully Interactive – you can ask questions live
- Maximum 16 participants in each session – to have more time to explain, interact and communicate
- Access to the Presentation copy – plus PDFs, templates, video tutorials, and many other learning resources
- Valet Parking facility
- WiFi Internet access
- Buffet Lunch at The Restaurant, Address Dubai Marina + 2 Coffee breaks with refreshments
- Get Certified by Google – you will be able to get certified by Google, Hubspot, and more.
These are fully interactive sessions that are broadcasted live and you can join us from anywhere in the world using Zoom from the comfort of your home or office. These 4-Day sessions will include:
- Four 4-Hour Live Sessions with the instructor
- Fully Interactive – you can ask questions live
- Maximum 20 participants in each session – to have more time to explain, interact and communicate
- Access to Recorded Sessions – you can also have access to the recorded sessions to watch them later
- Learn from Anywhere – we normally conduct these sessions in Dubai only; however, now anyone from anywhere in the world can join our Live/Online sessions
- Access to the Presentation copy – plus PDFs, templates, video tutorials, and many other learning resources
- Same Content with the Same Instructor – whatever content we cover in these online sessions is as same as our standard, classroom-style courses that we conduct at Address Hotel, Dubai Marina by the same instructor, Najam Ahmed.
- Get Certified by Google – you will be able to get certified by Google, Hubspot, and more.
If you don’t see digital marketing content that you like or the dates don’t work for you, please contact us and we can discuss making in-house training arrangements for you at your premises on the dates/time that suit you most.
We may also customize these courses to meet your specific learning goals and/or business objectives.
These sessions can be delivered anywhere in the United Arab Emirates or the GCC or anywhere in the world (T&C Apply).
We already have trained 8,800+ people living/working in Dubai Media City, Internet City, Dubai Healthcare City, Dubai Marina, JLT, Al Barsha, Business Bay, Downtown Dubai, Jebel Ali, Greens, Green Community, Dubai Knowledge Village and almost all major places in Dubai, Abu Dhabi and across the UAE and the GCC.
Talk to us about what your team needs and we will then work with you to:
- Tailor the course content as per your learning requirments
- Develop customized training around your particular issues, if required
- Deliver the content in a way that suits you: in person or online, 1-day or many days
- Simply contact us to discuss your issues and needs, and how SEO International’s Digital Marketing in-House courses may help.
Digital Marketing Course Instructor
Najam Ahmed Digital Marketing Strategist
Najam Ahmed is the course instructor who has more than twenty-one years’ experience in providing online marketing consultation and digital marketing related courses (including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing). He has helped more than 1,310 businesses in Dubai, UAE, Saudi Arabia, and across the GCC.
Our Valued Participants
We, at SEO International, have trained 8,790+ participants from Dubai, UAE, Saudi Arabia, across the GCC for multiple digital marketing skills such as SEO, Google Ads, Analytics, Content Marketing, Social Selling, and Social Media Marketing:
Testimonials
Why Do People Love Us?
Seeking for verbals of our service quality? Find them here. Everything is transparent and straightforward for your sense of jusitifcation.
Who should attend these Digital Marketing Courses?
These courses have been designed for those who want to understand the key elements of building effective digital marketing strategies and campaigns. Covering best practice and using case studies throughout, the sessions offer a practical guide to the core techniques in digital marketing. Online marketing tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can be implemented immediately upon return to the work.
Anyone involved in marketing and advertising campaigns and want to get the best results for their marketing budget, including sales and marketing team members, freelancers, startups, digital marketers and social media managers.
Also, people who are involved in the design, performance or online marketing of a web site including web designers, content writers, as well as students and non-specialists who want to pursue a career in digital marketing.
Complete Course Outline
A brief overview of digital marketing and all relevant set of activities that digital marketing covers:
- What is digital marketing?
- Why should we focus on digital marketing?
- Understanding Search Marketing including:
- Google Ads
- Google My Business
- SEO
- Understanding Display Advertising
- Contextual
- Targeted
- Remarketing/Retargeting
- What is Content Marketing?
- Understanding Social Media Marketing
- Understanding Lead Generation and Email Marketing
- Video Marketing
- Responsive Mobile Design
- Understanding Google Analytics
- What is SEO?
- Why do we need SEO?
- Understanding Google’s Search Algorithms
- Does SEO really take time to get results?
- How Google Search works?
- 21 SEO Strategies that every website owner, designer, blogger and content writer need to know!
- Keyword Research
- Creating Content Hierarchy with examples
- Brainstorming – Think and discuss them!
- Google Suggest
- People also ask
- Related Searches
- Google Keyword Planner
- Keyword Tools
- Google Trends – Finding Search Trends | Most Searched Terms
- How to translate keywords?
- Organizing the keywords
- Writing Headlines (Page Titles) with examples
- Writing Summary (META Descriptions) with examples
- META Keywords are no more!
- Yoast SEO Plugin
- CTR matters!
- Optimizing Page Content and Content Formatting with examples
- SEO for Images
- Structuring the Content
- SEO-friendly Domain Name
- SEO-friendly URL Structure
- Plan your Site’s Hierarchy
- Breadcrumb Navigation
- Internal Linking and Site Navigation
- Understanding Google Index and Crawling
- Localized SEO
- Location visibility in the content
- Verified Google My Business and its optimization
- Google Reviews
- Localized Domain
- Website Speed Matters – exploring Google PageSpeed Insights
- Understanding Backlinks – the latest trends
- Improving your website using Google Search Console
- Who is linking to you? Fixing bad links
- Checking Domain’s Authority – Mozbar
- Checking your Competitors’ backlinks – Ahrefs.com | UberSuggest
- Tips to Acquire Natural Backlinks
- 4 Modern-Day Alternatives to Link Building
- Social Sharing
- Links from YouTube Videos
- SEO & PR
- Users’ Engagement
- Links to Related Stories, Blog Posts, Products/Services
- Enable Social Sharing
- Embedding videos
- Enabling Site Search feature
- Enable Live Chat / WhatsApp feature
- Bounce Rate & Visit Duration
- Importance of having a Self-hosted Blog
- Blended SEO
- Bonus Tips
- Google Analytics
- Website Backup
- SSL Certificate
- Website Security
- Improving Old Content
- Voice Search
- 301 Redirects
- Fake Followers / Fake Backlinks
- Google Webmaster Guidelines
- Google Official SEO Guides
- Google’s 200 Ranking Factors by Brian Dean
- The Central Idea
- Keyword Research
- Write SEO-friendly title and description
- Understanding Tags and Hashtags
- Linking back to the main/relevant content
- Transcribe your videos – your words will be indexed by Google and will help your rankings
- Embed the videos within the website/blog
- Verify your account without the need for a postcard or PO Box number
- Adding photos, videos, and more content
- Keep your customers coming back with your regular updates using Posts feature
- Engaging your customers online, and build customer loyalty by responding to their reviews and questions
- Understanding Insights
- Optimizing Google Business profile – so, your business stands out, gets more exposure and bring a lot more traffic to your website
- Understanding Google Networks [Search & Display]
- Keyword Research – how to choose the right keywords to advertise?
- Creating Content Hierarchy first!
- Brainstorming – Think and discuss them!
- Google Suggest
- Related Searches
- Google Keyword Planner
- Keyword Tools
- Know your Competitors’ Keywords using SEMRush
- Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
- Understanding Negative Keywords
- Organizing and Grouping the Keywords – Ad Grouping
- Understanding the Quality Score
- Setting up Google Ads Campaigns – that avails high ranking at low cost
- Google Ads Account Structure
- Campaign Setup procedure
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads
- Optimizing Landing Pages
- Bid Management
- Negative Keywords
- Analytics – Measure and fine-tune
- Google Display and Remarketing Campaigns – Overview
- YouTube Video Ad Campaigns
- Google Ads’ Glossary
- Google Digital Garage Certification
- Google Skillshop – Google Certification Program
Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:
- Getting Started with Google Analytics
- Understanding Dashboards – Real-time | Audience | Acquisition | Traffic Source | Content | Conversions
- Taking decisions based on Analytics Reporting
- Audience Reports
- Overview
- Geo
- Language
- Technology
- Mobile
- Demographics
- Interests
- Behavior
- Comparing, Exporting, and Scheduling Reports
- Real-time Report
- Acquisition Reports – How do visitors find my website? Am I creating effective content? How does this impact my bottom line?
- All Traffic – Source/Medium
- Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Campaign URL Builder)
- Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
- Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
- Social – Tracking Social Media Traffic
- Behavior Reports
- Site Content
- Site Search
- Audience Reports
- Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI
- Insights – Ask Google Analytics Intelligence
- Heatmap – CrazyEgg – a brief overview
- Google Tag Manager – a brief overview
- Google Analytics Academy
- Importance of Self-hosted Blogging – Tips & Tools
- Ideas for Content Marketing
- Content Types
- Content Repurposing
- Content Curation
- CTAs
- Know Your Customers – your best content ideas
will come straight from your customers. - Inbound Marketing Methodology with the examples
- Sharing useful tips
- FAQs – Explore your ‘Sent’ folder
- Branded Keywords List
- How-to guides
- Answerthepublic.com – Answer relevant Questions that people already searching
- PostPlanner – finding relevant content easily – to share with your prospects
- BuzzSumo – Find Trending & Most Shared Content
- Pocket | Read Aloud
- Content Calendar
- What is social media marketing?
- Why people use social media?
- Digital 2020 – Global Digital Overview
- Social Media Marketing Strategy
- Setting up Social Media Goals
- Be Selective. Start Slow!
- Find out where your targeted people connect
- Popular Social Media Networks
- KnowEm | Namechk – Check Social Media Username Availability
- Optimizing your social media network profiles
- Factors that increase your organic reach
- Social Media Listening & Monitoring | Knowing your Audience
- Google Alerts – Monitoring your brands, competitions, and industry trends using
- TweetDeck – a monitoring tool similar to Google Alerts for Twitter
- Hashtags – Best Practices & Tools
- How Often to Post on Social Media?
- When your Fans are Online!
- Best Time to Post on Social Media
- Manage and automate your social media postings using Buffer/HootSuite
- Share Content. Drive Traffic. Snip.ly
- Canva.com – creating stunning designs yourself!
- Roylty-free images, videos
- Promo – Stunning Marketing Videos
- The 80/20 Rule – Develop trust before you sell
- How to avoid looking clueless on social media?
- How to find social media influencers?
- Respond quickly!
- Daily Social Media Plan for small-businesses
- Measuring Success | Analytics | Bounce Rate | Conversions
- Tracking emails
- Viral Marketing Examples
Facebook / Instagram / LinkedIn Advertising
- Boosting a Post
- Facebook/Instagram Advertising using Facebook Ads Manager
- Text Overlay Tool
- Avoid buying fake social media followers
- Remarketing/Retargeting using Facebook Custom Audiences
- LinkedIn Advertising: Text Ads | Sponsored Content
We also guide and assist you to get certified directly by some internationally–recognized companies like Google, Hubspot, HootSuite, Facebook, and more by completing their relevant exams at no extra cost.
Digital Marketing Certifications
We, as a Google Partner firm, issue a certificate of completion at the end of our digital marketing courses.
We also guide and assist you to get certified directly by some internationally-recognized companies like Google, Hubspot, HootSuite, Facebook, and more by completing their relevant exams at no extra cost.
Enroll Today
Please submit the following information to enroll for our classroom-based, online over Zoom, or in-house digital marketing course, or send an email to najam@seointl.net
