I was reading an old but an evergreen article “9 Reasons No One Is Reading Your Blog” written by Pamela Vaughan [@pamelump] and I’m curating it for you with a few more ideas as a solution (in bold) about making your blog interesting and engaging for your audience:

• You just launched your blog
  Be patient. Stay focused. Never quit!

• Your blog content is not optimized for search.
  Learn SEO.
• You’re not promoting your blog
  Share it with your social media followers and email subscribers.

• Your blog is not optimized for social sharing
  Enable social sharing using SumoMe.
• You’re not encouraging email subscription
  Enable lead generation using LeadIn

• You’re blogging about your products, services and accomplishments.
  Follow 80/20 Rule – where 80% of your content – provide valuable info/insights | 20% of your content – promoting your offers/products/services

• Your content is not valuable for your audience
  Understand your audience. Think about their pain points, concerns, questions and challenges they face. Then, give them a solution via your content that they can implement by themselves even without your help.

• Your copywriting is boring
  You’re not good at writing (like me); then no problem, you come up with tips/solution and hire an editor to convert your thoughts into an interesting article.

• You’re publishing infrequently and inconsistently.
  Use a blog content calendar. Also, share your content on social media with ideal frequency and at the right time using Buffer.

So, be patient, be consistent, apply the above-mentioned tips to improve your blog and you will notice your blog attracts so many people’s attention within a couple of months.

Please share your thoughts and ideas to attract more readers.

Najam Ahmed
Follow me @najamuae