Mastering SEO: An In-Depth SEO Glossary [with Videos]May 26, 2023 2023-05-26 1:44
Mastering SEO: An In-Depth SEO Glossary [with Videos]
Mastering SEO: An In-Depth SEO Glossary [with Videos]
Welcome to “Mastering SEO: An In-Depth Glossary of Essential Terms and Concepts.” Whether you’re a newcomer to the world of SEO or a seasoned expert seeking a quick refresher, this post is for you. We’ve compiled a comprehensive list of crucial SEO terms, demystifying the language of SEO in a clear and concise manner. Dive in and elevate your understanding of this ever-changing field, empowering you to maximize your online presence effectively. Let’s begin our journey toward SEO mastery!SEO-Glossary-237-SEO-Terms-Defined_compressed
An algorithm in SEO terms is a set of step-by-step instructions that search engines use to determine which webpages appear in the search results for particular queries.
The process of adjusting search engine algorithms to improve user experience, reward quality content, and ensure that a website’s rankings are not negatively impacted by algorithm updates.
Google algorithm is a complex set of rules and calculations used to determine the relevance and ranking of web pages in search results.
Above the Fold
Above the Fold in SEO terms refers to the website content that is visible without scrolling on the page.
AJAX in SEO terms is a technology that enables pages to be loaded without refreshing the entire page, allowing content and navigation to be updated dynamically.
An alt attribute is an HTML element used to provide alternative text descriptions for images so that search engines can better understand the content of a webpage.
Accelerated Mobile Pages (AMP) is an open-source web framework designed to create lightweight, fast-loading versions of webpages for better user experience on mobile devices.
Analytics is the process of collecting, analyzing, and interpreting data to gain insights, identify trends and forecast future outcomes.
Anchor text is the clickable text used in a hyperlink that helps search engines understand the context of web pages and can improve SEO rankings.
Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems.
Authority in SEO refers to the measure of the trustworthiness and influence of a website, as determined by search engines.
Author Authority in SEO is the measure of the trustworthiness and influence of a website, as determined by its author’s credentials and expertise.
B2B in SEO terms refers to business-to-business activities, such as content marketing and link building, aimed at increasing a website’s visibility in search engine results.
B2C in SEO terms refers to business-to-consumer activities, such as search engine optimization and keyword targeting, aimed at increasing a website’s visibility in search engine results.
Backlinks in SEO terms refer to incoming links from other websites to a webpage, which can help improve the visibility of the webpage in search engine results.
Baidu is a Chinese web services company and search engine, which is the largest search engine in China and the fourth largest in the world.
Bing is a web search engine owned and operated by Microsoft that offers web, image, video, and map search services.
In SEO terms, a black box is a search engine algorithm that is not openly revealed by search engines, making it difficult to analyze or optimize content for better rankings.
In SEO terms, black hat techniques are unethical strategies that attempt to exploit search engine algorithms to artificially boost ranking for higher visibility and traffic.
A blog is an online journal or informational website that displays information in reverse chronological order with the newest posts appearing first.
In SEO terms, bounce rate is a metric that measures the percentage of visitors who leave a website after viewing only one page.
In SEO terms, a bot is a software application designed to automatically perform simple and repetitive tasks such as web crawling and other online data collection.
A branded keyword is a search query that includes the name of an organization or product, such as “Apple laptop” or “Starbucks coffee.”
Breadcrumb navigation is a user interface element that displays a clickable path of links showing the user’s current location within a website or application.
A broken link is an invalid hyperlink, usually caused by either a mistyped URL or deleted web page, that results in a user error message when clicked.
The cache is a temporary storage location that helps computer systems access data faster than when it is fetched from its original source.
A cached page is a copy of the content that has been stored on the local machine, either on disk or in memory, for quicker access than retrieving it from its original source.
A canonical URL is the single preferred version of a web page that all other references should point to.
A ccTLD (country-code top-level domain) is an internet domain name that is specific to a certain geographical location.
A citation is a reference to a source of information, usually used in academic writing to support an argument or claim.
Clickbait is a type of online content designed to entice readers to click on links that lead to advertisements or other websites.
Click depth (also known as click-through rate) is a measure of the number of clicks a user makes in order to reach a certain page on a website.
Click-through rate (CTR) is a measure of the number of times a user clicks on an advertisement, link or other type of content in relation to the number of times it is viewed.
Cloaking is a black hat SEO technique that involves presenting different content to search engine crawlers than what is presented to human visitors.
Content Management System (CMS) is a software application designed to create, manage and modify digital content.
Co-Citation in terms of SEO is the act of referencing two websites that are related to each other, which helps signal to search engines that there is a relationship between them.
Code To Text Ratio
Comment spam is the act of posting unsolicited and unwanted comments on blog posts or other online forums.
SEO Competition is the process of optimizing web content to increase its visibility in search engine results. Direct Competition is competing against another individual or organization for dominance in a given market.
In SEO terms, content is textual or visual material that is created for the purpose of driving traffic to a website or increasing visibility in search engine results.
Content is King
Content is King is an adage that emphasizes the importance of creating high-quality, engaging content in order to maximize success in website marketing and search engine optimization.
In SEO terms, conversion is the desired result of a website visit, such as a product purchase or newsletter signup.
Conversion rate is a measure of success in SEO, calculated by dividing the number of website visitors who convert (take the desired action) by the total number of visitors.
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of improving the performance of a website with the goal of increasing conversions from visitors to customers.
A core update is a major algorithm adjustment made by Google to its search engine which can significantly affect a website’s rankings and traffic.
Core Web Vitals
Core Web Vitals is a set of metrics that measure key aspects of user experience, such as loading speed, interactivity, and visual stability.
In SEO terms, correlation refers to the relationship between a given ranking factor and search engine rankings.
Crawl Budget refers to the amount of resources allocated by search engines for website crawling and indexing.
Crawl errors refer to issues encountered by search engines while attempting to access a website or one of its pages.
A crawler is a type of program that scans websites, gathering information to be used by search engines. Crawling is the process of automatically searching and gathering data from websites, typically done by search engines.
CSS (Cascading Style Sheets) is a language used to style and format webpages.
The customer journey is the complete experience of interacting with a company from initial contact to purchase and beyond.
In terms of SEO, data is the information collected from analytics that can be used to help optimize website’s ranking and visibility in search engine results.
A dead-end page is a web page without any links to other pages, essentially terminating the user’s journey on that page.
Deep Link/Deep Link Ratio
Deep linking is the practice of linking to a specific page, image or video within a website, rather than to the home page. The deep link ratio is a measure of how many links on a page are pointing to other pages within the same domain as opposed to external domains.
De-indexing is the process of removing a website or web page from a search engine’s index.
Direct traffic is the portion of website visits that originate from users typing in a URL, searching directly for a website, or clicking on links from emails or documents.
A directory is a type of online reference guide that organizes webpages, websites and other information by subject.
Disavow is a process where website owners inform Google about the low-quality websites or links that point to their website, asking them not to take these into account when ranking a page.
Do-follow is a type of link that will pass on “link juice” or ranking power to the linked website, enabling it to gain higher search engine rankings.
A domain is an online address that identifies a website or other Internet resource.
Domain age is the length of time a domain name has been registered and in use on the internet.
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engine result pages.
Domain History is a record of changes a domain has undergone since it was first registered on the internet.
A doorway page is a webpage used to manipulate search engine indexing and ranking by automatically redirecting users to a different page.
DuckDuckGo is a search engine that emphasizes protecting users’ privacy and avoiding the filter bubble of personalized search results.
Duplicate content is identical or near-identical content appearing on multiple URLs, which can affect how a website is ranked in search engine results.
Dwell time is the amount of time a user spends on a given page before returning to the search engine results page.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and is a Google ranking factor that measures the quality of a website’s content.
E-commerce is the buying and selling of goods and services over an electronic network such as the Internet.
Editorial links are links that are included in a website’s content and appear as natural, organic additions to the page.
Engagement metrics are measurements of user interactions with a website or social media post, such as likes, comments, shares and page visits.
Entities are any real, conceptual, or abstract objects in a piece of content that can be described in terms of their attributes, relationships to other entities and associated AI-based data processing capabilities.
An external link is a hyperlink from one web page to another that points to another website, a different part of the same website, or even another section within the same page.
A featured snippet is a summary of an answer to a user’s query that is displayed on the top of Google search results pages.
Footer links are clickable links located at the bottom of a web page which often directs users to important pages on a website.
Freshness is a metric used by search engines to rank web pages based on the newness and relevancy of content.
Google is a multinational technology company that specializes in Internet-related services and products, including search algorithms and cloud computing.
Google Analytics is a web analytics platform used for tracking and analyzing data about website traffic, user behavior, and demographics.
Googlebot is a web-crawling robot used by Google to index websites for its search engine.
Google Hummingbird is a search algorithm used by Google which uses natural language processing to better understand the context of user queries.
Google Penguin is an algorithm used by Google to detect and penalize websites that violate its webmaster guidelines, such as those engaging in link spam.
Google Pigeon Update
The Google Pigeon Update is a local search algorithm used by Google to enhance and refine the local search results it offers.
Google RankBrain is an AI-based algorithm used by Google to better understand and process search queries and provide more relevant search results.
Google Sandbox is a filter used by Google to temporarily limit the rankings of new websites in its search engine.
Google Search Console
Google Search Console is a free tool that enables webmasters to monitor and troubleshoot their websites ‘performance in Google’s search index.
Google Search Quality Rater Guidelines
The Google Search Quality Rate Guidelines provide detailed instructions and criteria to Google’s human search quality evaluators for assessing web pages.
Google Trends is a web service from Google that shows how often a particular search term is entered into the search engine.
Google Webmaster Guidelines
Google Webmaster Guidelines provide recommendations and best practices for building, maintaining, and promoting websites to make them more easily accessible, indexable, and visible to Google.
Gray Hat refers to an ethical hacker or cybersecurity professional who uses slight rule-breaking techniques to access and investigate systems without malicious intent.
Guest blogging is a practice in which an external author or speaker writes content for a blog or website to help enhance the website’s SEO ranking, visibility, and credibility.
Headings h1-h6 are HTML elements used to label and structure content, typically at the top of a document or webpage, with h1 being the most important and h6 being the least important.
The headline tag is an HTML element used to define the title of a web page or article and to make it more distinct and visible than other text content.
A head term is a word or phrase that serves as the main subject of a document, webpage, or other piece of text.
Hidden text is the text that is hidden from view on a webpage or document, often for the purpose of manipulating search engine rankings or deceiving visitors.
The hilltop algorithm is a search engine optimization technique that identifies important websites, pages, or content and uses them as indicators in ranking search results.
The Hyperlink-Induced Topic Search (HITS) algorithm is a link analysis algorithm used to rank webpages for search engine optimization, based on the number of links pointing to a page and the quality of the pages linking to it.
The homepage is the main page of a website and is typically the first page visitors see when they visit a website.
A .htaccess file is a configuration file used by web servers to control various aspects of the server’s behavior such as URL rewrites, security settings, and error handling.
HTML (Hypertext Markup Language) is a language used to create websites, including the structure and content of webpages.
HTTP (Hypertext Transfer Protocol) is a type of network protocol used for transferring data between web servers and clients. HTTPS (Hypertext Transfer Protocol Secure) is an encrypted version of HTTP, providing a secure connection between web servers and clients.
A Hub Page is a web page that acts as an index of related content, linking to multiple other web pages related to the same topic.
An inbound link (also known as a backlink) is an incoming hyperlink from one web page to another.
In a crawling process, an index is an organized list of items used to quickly locate data within a larger set.
Indexability is the ability of a website to be indexed by search engines.
An indexed page is a web page that has been included in a search engine’s index and can be found using search queries.
Information architecture is the organization and structure of data to make it easier to find, use, and understand.
Information retrieval is the process of obtaining information from a collection of data sources or databases.
Internal links are hyperlinks that point to other pages within the same website.
An IP address is a numerical label assigned to each device connected to a computer network.
In SEO terms, a keyword is a word or phrase that is used to optimize content for search engine visibility.
Keyword cannibalization occurs when two or more web pages use the same keyword and compete for the same traffic.
Keyword density is a measure of how many times a keyword phrase appears relative to the total number of words on a web page.
Keyword research is the process of discovering and analyzing words and phrases that people use in search engines to find content related to a given topic.
Keyword prominence is the practice of utilizing keywords in prominent locations within a web page, such as headlines and titles.
Keyword stemming is the process of breaking down a given word into its root form, which can be used to expand keyword searches and broaden the scope of potential results.
Keyword stuffing is the unethical practice of excessively using keywords in web content, with the aim of manipulating search engine rankings.
A knowledge graph is a visual representation of real-world entities and the relationships between them, used to facilitate access to information related to searches.
A knowledge panel is an information box that appears in search engine results, providing additional information about a specific topic.
Key Performance Indicators (KPIs) are measurable indicators or metrics used to assess and benchmark the performance of an organization or individual.
A landing page is a standalone webpage designed to convert visitors into leads or customers by providing valuable information and a call to action.
Latent Semantic Indexing
Latent Semantic Indexing (LSI) is a technique used to analyze relationships between words and phrases in order to better understand the intent of a search query.
A lead is a person or organization who has shown interest in a product or service and is likely to become a paying customer.
A link in a website is a connection between two web pages, often used to direct users from one page to another.
Link bait is content designed to attract the attention of readers and compel them to click a link.
Link building is the process of acquiring links from other websites to direct traffic to a specific page.
Link equity is the cumulative value of links pointing to a web page, which can positively influence organic search rankings.
Link farming is the practice of creating clusters of low-quality links between websites, with the goal of manipulating search engine algorithms.
Link juice is the power or authority that is passed from one website to another through incoming links.
A link profile is a record of all the backlinks to a website, which helps search engines determine the trustworthiness and relevance of that website.
Internal links are hyperlinks within a website that link to other pages on the same domain.
Nofollow links are HTML links that specify to search engines that they should not take into account the link when crawling and indexing the page.
External links are hyperlinks pointing to pages on a different domain than the one the link is on.
A log file is a record of events related to access to a computer system, normally including the time, date, and user of the event.
Log File Analysis
Log file analysis is the process of inspecting log files for security and system performance insights.
Long-tail keywords are search terms that contain 3 or more words and are specific to a particular product, industry, or topic.
Machine learning is a type of artificial intelligence wherein computers use data to learn and make decisions without being explicitly programmed.
Manual Action is a type of penalty assessed by Google to webmasters who are found in violation of its webmaster guidelines.
A meta description is an HTML attribute that provides a brief summary of a web page’s content which is used by search engines to display in the search results.
Meta keywords are HTML attributes that provide search engines with information about the content of a web page, however they do not generally have an effect on the ranking of a page in search engine results.
Meta tags are HTML attributes that provide search engines with information about the content of a web page, and can have an effect on the ranking of a page in search engine results.
A metric is a numerical measure used to track progress and evaluate performance.
A natural link is an organic link, or hyperlink, that appears on a website as a result of editorial judgment and is not paid for or placed by any third party.
Negative SEO is a type of online attack that uses black hat methods to damage a competitor’s website ranking and reputation in search engine results.
A niche is a small segment of a market, characterized by its specific characteristics and preferences.
The noarchive tag is an HTML tag used to prevent search engines from caching a webpage and displaying it in search engine results.
The nofollow attribute is an HTML tag that tells search engine crawlers not to follow the link for ranking purposes.
The noindex tag is an HTML tag used to prevent a webpage from appearing in search engine results.
The nosnippet tag is an HTML tag used to prevent a search engine from displaying a snippet (summary) of a page in the search engine results.
Off-page SEO is the practice of optimizing a website’s presence on external websites and in search engine rankings, independent of the content on the website itself.
On-page SEO refers to the optimization of a website’s content and HTML source code in order to improve its visibility in search engine results pages.
Organic search is the process of using search engine algorithms to find web pages that are relevant to a particular query.
An orphan page is a web page that does not have any links pointing to it from other pages on the website.
An outbound link is a hyperlink from one website to another.
PageRank is an algorithm used by Google to rank web pages in its search engine result pages.
Page speed is the amount of time it takes for a webpage to fully load on a user’s device.
A pageview is a count of how many times a webpage has been viewed by visitors.
Paid search is a form of online advertising where businesses purchase ads in the form of sponsored links that appear on search engine results pages.
Private blog networks (PBNs) are networks of websites that are used to increase search engine rankings through link building.
Portable Document Format (PDF) is a file format used to present documents in a manner independent of application software, hardware, and operating systems.
A penalty is a punitive measure imposed as punishment for an offense or transgression.
Persona is an individual’s public perception, reputation, or identity in a particular context.
Personalization is the process of customizing an experience to fit an individual’s interests and preferences.
PHP is a general-purpose scripting language used to develop dynamic web pages.
Piracy is the illegal copying or distribution of copyrighted content.
Pogo-sticking is a term used to refer to the bouncing between search results or websites which occurs when users don’t find the content they’re looking for.
Position is a term used to describe the placement of an item within a system or context.
PPC stands for Pay-Per-Click, a type of online advertising model that charges an advertiser a fee every time their advertisement is clicked.
QDF stands for Query Deserves Freshness, an algorithm used by search engines to determine which query results should be given priority based on their relevancy and timeliness.
Quality Content is any type of content that provides value to the reader and is created with skill and precision.
A quality link is a link from an authoritative and trusted source that increases the credibility and visibility of a website or page.
A query is a question posed to a search engine, database, or other information retrieval system in order to retrieve specific information.
Rank is the position an article, website, or other pieces of content has in a search engine’s organic listings.
Ranking factors are the conditions or elements that search engines use to determine how a website should rank in organic search results.
Reciprocal links are when two websites agree to link to each other.
A redirect is a process used to send web traffic from one URL to another.
A referrer, also known as a “referring URL”, is the address of the webpage that is linked to the current page.
Reinclusion is the process of adding a previously removed website to a search engine’s index.
Relevance is the degree to which are source or piece of information is closely related to the given topic.
Reputation Management is the practice of taking control of an individual or business’s online presence in order to influence public opinion.
A responsive website is one that responds to the user’s device or browser size and adjusts accordingly, providing a seamless browsing experience.
Rich snippets are pieces of code added to web pages that provide search engines with additional information about the content on the page.
robots.txt is a file used by webmasters to tell search engine crawlers which parts of their websites should not be indexed.
Return on Investment
Return on Investment (ROI) is a measure of the amount of profit earned in relation to the amount of money invested.
Schema is a type of structured data markup used to improve the visibility and search engine optimization (SEO) of web content.
Scraping is the process of extracting data from websites or other online sources and organizing it into a structured dataset.
A search engine is a program that searches for information stored on a computer system such as the Internet or a local network.
Search Engine Marketing
Search engine marketing (SEM) is a type of digital marketing that utilizes search engines to promote products and services in order to increase website traffic and generate sales.
Search Engine Optimization
Search Engine Optimization (SEO) is a set of strategies used to increase website visibility and rankings on search engine result pages.
Search Engine Results Page
A Search Engine Results Page (SERP) is a list of web pages that a search engine displays in response to a query.
Search History is a record of the searches that an individual has conducted on an online platform.
Share of Voice
Share of Voice (SOV) is a marketing metric that measures the amount of online discussion and presence generated by a brand or product.
Sitelinks are additional links that appear alongside a website search result, designed to direct the user to key pages or sections of the associated website.
A sitemap is an XML file containing a list of all website pages and other content, used to help search engines index the website.
Sitewide links are links on a website that lead to all or most pages of the associated website.
Social media are online platforms that allow users to create, share and exchange content.
Social signaling is the act of conveying a message about one’s identity, beliefs, or preferences through social media posts.
Spam is unsolicited and undesired electronic communications, typically sent in bulk.
A spider is a type of web crawler that collects information from websites and indexes them in search engine databases.
Split testing is a method of running two or more versions of an advertisement, page, or other content to determine which performs better.
An SSL Certificate is a digital certificate that provides authentication and encrypted communication between a website and a user’s web browser.
Status codes are responses from a server to indicate the outcome of a request for an HTTP resource.
A stop word is a commonly used word that a search engine ignores when it searches for relevant documents.
A subdomain is a subsection of a domain that can be used to create more specific URLs for an organization or website.
Taxonomy is the practice of classifying items into predetermined hierarchies that organize and group related concepts together.
Time on Page
Time on page is a metric that measures how long a user stays on a page before navigating away from the website.
Title tags are HTML elements used to provide a concise summary of a webpage’s content, which is displayed in search engine results.
A top-level domain (TLD) is the highest level of a domain name, such as “.com” or “.org”.
Traffic is the number of visitors to a website or the amount of data sent and received by users.
Generally, Trust applies to the history of a domain (e.g., whether it cites or features expert sources, builds a positive reputation, or adheres to Webmaster Guidelines).
TrustRank is an algorithm used to identify and rank websites based on the trustworthiness of their links.
User-Generated Content (UGC) is any form of content such as images, videos, text, or audio that has been created by users rather than brands.
Universal Search is a search option offered by major search engines such as Google, Yahoo, and Bing that displays multiple types of search results including webpages, images, videos, maps, books, and more.
An unnatural link is a backlink from one website to another that has been placed in an attempt to manipulate search engine rankings.
A URL (Uniform Resource Locator) is a web address that points to a specific page or file on the internet.
A URL parameter is a set of characters that a web page can use to modify the content it displays in response to a specific request.
Usability is the ease of use and learnability of a product or service, as experienced by its users.
A user agent is a software program that can interact with web servers on behalf of a user.
User experience (UX) is the overall satisfaction, engagement, and pleasure derived from interacting with a product or service.
Vertical search is the practice of searching through specialized online databases to obtain specific pieces of information.
A virtual assistant is an artificial intelligence-based program designed to provide automated assistance and services to users.
Visibility in terms of search results refers to the ability for a website or page to be seen in search engine rankings.
Voice search is a technology that allows users to perform a search query by speaking into a device, rather than typing it out.
A webpage is a document on the internet containing information and images, typically accessible through web browser.
A website is a collection of webpages, images, and other digital content located on the internet which can be accessed by a web address.
Website navigation is the process of navigating a website, which includes finding and selecting links to access different pages and content within the website.
Webspam refers to any type of deceptive or malicious content designed to manipulate search engine results or deceive users in order to generate revenue.
White Hat refers to the use of unethical or manipulative tactics to artificially boost search engine rankings, often at the expense of website’s visibility and user experience.
The total number of words that appear within the copy of the content. Too little (or thin) content can be a signal of low quality to search engines.
WordPress is an open-source content management system for creating websites and blogs.
XML (eXtensible Markup Language) is a markup language used to structure, store, and transport data.
An XML Sitemap is an XML file that contains links to other pages on a website, used to help search engine crawl and index the site.
Yahoo is an internet search engine and web services provider owned by Verizon Media.
Yandex is a Russian internet company and search engine, which provides a variety of services including email service, ride-hailing, financial services and online advertising.