The Growth of Digital Marketing in the UAE

In the United Arab Emirates, digital marketing is growing rapidly. This is due to the high penetration of internet and mobile users in the country. In 2022, there are 10 million internet users in the UAE, which is equivalent to 99% of the population. This is a significant increase from 14.6 million in 2017. Furthermore, there are 9.80 million smartphone users and 9.31 million mobile internet users in the UAE today. This shows that more people are using the internet and mobile phones, which provides a larger audience for businesses to target with their digital marketing campaigns.

The Importance of Learning Digital Marketing in the UAE

As one of the most technologically advanced countries in the world, the United Arab Emirates has a rapidly growing economy that is increasingly reliant on digital marketing and other online tools and platforms. As such, there is a growing demand for digital marketing courses in the UAE, both from businesses and individuals wanting to improve their skills.

There are many reasons why learning digital marketing is important in the UAE. For businesses, a strong online presence is essential to reach potential customers and stay ahead of the competition. For individuals, digital marketing skills are becoming increasingly valuable in the job market.

In today’s digital world, it is essential for businesses to have a strong online presence in order to reach their target customers. With a population of over 9 million people, the UAE is one of the most populous countries in the world and has a rapidly growing economy.

And keeping all of the above in mind, we’ve decided to give you a no-nonsense honest ranking of Digital Marketing Courses in both Dubai and Abu Dhabi. Starting off with Dubai:

Top 6 Digital Marketing Courses Dubai

Creative Media Institute

The Creative Media Institute is one of the leading educators in the creative media industry, with campuses in 23 countries around the world. The institute offers qualifications in a variety of creative media disciplines, including sound and audio engineering.

About the Course:

They teach you about the most important (and in-demand!) skills you’ll need as a modern digital marketer. Join their Digital Marketing short course to get an insight into some of the most up-to-date marketing processes & tools.

Course Overview:

This course consists of the most used channels to promote brands and businesses in the region including social media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions. Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up-to-date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.

Course Duration:

The course is a slightly longer one and lasts for an astonishing four weeks.

Course Pricing:

The course is priced at an estimate of AED 3000-3500.

Course Highlights:

• Both Online and Offline
• In-Depth Tutorial of Shopify

 

Astrolabs

Astrolabs is a company that helps build up the capabilities of businesses and entrepreneurs in the MENA region. It offers training programs and access to resources that can help businesses transform themselves digitally. Additionally, it provides coworking spaces and support for global ventures and entrepreneurs in the UAE and Saudi Arabia.

About the Course:

AstroLabs offers a comprehensive digital marketing course that covers everything from developing marketing plans to measuring goals and ROI. The course is tailored specifically for the MENA region and provides students with the skills and knowledge they need to succeed in today’s competitive market. In addition, students can earn up to 4 certifications upon completion of the course, making them highly sought-after by employers. AstroLabs also provides career support to help graduates find the best job opportunities in the region.

Course Overview:

In this course, you will learn all about crafting a solid social media and content marketing strategy. You will also learn about paid social advertising and how to effectively target people on Instagram, Facebook, Snapchat, Twitter and other platforms. In addition, you will learn about SEO and how to use search engines to your advantage. Finally, you will learn about email marketing and customer retention, and how to convert more visitors into customers with website conversion optimization (CRO).

Course Duration:

The course usually spans just short of two weeks that is 12 days.

Course Pricing:

The Price of the Course varies from AED 3000-6000 varying on whether you take the course Online or Face to Face.

Course Highlights:

• Free Lifetime Access to Course Videos
• AstroLabs Community Membership
• 10+ Free Digital Marketing Tools

 

Inc. Academy

Inc Academy is a leading provider of digital marketing and social media marketing training courses with a regional office in Dubai, UAE. The company’s courses are designed to be practical, relevant and industry-validated with expert trainers using a blend of local market insights, digital marketing industry knowledge and globally recommended training methodologies.

Accredited by the Government of Dubai KHDA and London-based CPD, Inc Academy’s courses are testimonials from alumni that substantiate the quality and professionalism with which the company’s courses are executed.

About the course:

This program is designed for beginners in the marketing field, marketing professionals and entrepreneurs who want to expand their skills and gain expertise in the field of digital marketing. The program will establish your basics and enhance your hands-on digital marketing knowledge.

You’ll learn from a certified Google Partner Academy trainer, with extensive online learning, workshops, group exercises, and live demonstrations. The program content is based on industry requirements, with examples from the UAE and GCC. You’ll also have the opportunity to intern with a top digital marketing agency in the region.

Course Duration:

This course takes place across a span of 6 days.

Course Pricing:

The price of this course varies from 4500-5200 AED.

Course Highlights:

• One-One Session with Trainer
• 90 Days post-training support
• Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, Snapchat & Facebook.
• Training at a professional setup in a 5 Star venue
• Last-day training ends with a Gala Saturday Brunch & carnival at the venue

 

SEO International

SEO International is a division of Al Wafaa Group, and a Google Partner firm based in Dubai. It offers online marketing consulting and training in UAE, GCC, Pakistan, and India. The company specializes in internet marketing, digital strategy, search engine optimization, Google AdWords pay-per-click advertising, and social media marketing.

The company has been providing digital marketing consulting services and customized training courses to 3,000+ companies across the UAE and the Middle East, including:

• EPOC Messe Frankfurt
• Gulf News
• Khaleej Times
• Dubai Physiotherapy and Family Medicine Clinic
• American Wellness Center
• Westminster Ortho Med Clinic
• The Mapletree Centre DMCC
• Meirc Training & Consulting
• AW Rostamani Group
• GET Group of Holdings
• Elata Beauty Salon and many more.

About the course:

One of the most comprehensive classroom-based digital marketing training programs in the UAE; Najam Ahmed’s program, covers everything from SEO and Google Ads to content marketing and social media advertising. With 23 years of experience in the field, Najam is a certified instructor who can tailor the course to your specific learning requirements and business goals. You’ll walk away from this course with a detailed understanding of how to build and implement an effective digital marketing strategy using real-world examples. Enroll today and get started on your journey to success!

Course Duration:

SEO International’s courses have different durations, the in-person classroom-based session spans 3 Days while the Online Course for the same program goes on for 5 Days.

Course Pricing:

The prices of their courses are the most reasonable ones on this list, they vary from 1000 – 4000 AED depending on the format of course you choose from i.e., Online or In-Person.

Course Highlights:

• 9000 Former Students
• 23+ Years of Experience
• Access to Course Material
• Certificate by a Google Partner Firm
• Five-Star Coffee and Lunch Breaks
• Five-star venue i.e. Address Hotel, Dubai Marina
• Future Support for Students

 

Informa Connect

Informa Connect strives to provide expert content and access to specialist networks and communities that cannot be found through a simple Google search. Our major branded annual events and digital communities allow customers to connect and learn on a continual basis. We aim to deliver outstanding experiences and quantifiable returns to attendees, sponsors, and speakers. Ultimately, our goal is to create a space where specialist customer communities can connect, learn, and grow.

About the Course:

This digital marketing course is perfect for those who want to learn how to reach and grow their customer base online. Taught by a professional with years of experience in the field, you’ll gain an understanding of all the different aspects of digital marketing, from creating and delivering campaigns to measuring their performance. You’ll also get plenty of opportunities to put what you’ve learned into practice, through interactive workshops and case studies. By the end of the course, you’ll be able to confidently create and manage your own digital marketing plans.

Course Duration:

Their course duration is the same for both Online and In-person, it spans a total of 5 Days.

Course Pricing:

Their courses are the priciest ones on our list, starting from 11,000 AED and going all the way up to 22,000 AED.

Course Highlights:

• Perfect for Business Executives
• Informa Certificate upon completion

 

Simplilearn

Simplilearn is a well-known provider of online Bootcamps for digital economy skills training. With courses designed and delivered in partnership with top universities, corporations, and industry bodies, Simplilearn’s role-based, skill-focused training programs are ideal for upskilling individuals and businesses worldwide. According to a recent survey conducted with Ernst & Young LLP (EY) as Process Advisors, 9/10 of Simplilearn learners achieve their learning objectives upon completing a course – reinforcing our commitment to delivering world-class, highly engaging, and outcome-driven professional upskilling programs.

About the course:

This Digital Marketing course in Dubai will help transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.

Simplilearn’s online digital marketing certification in Dubai gives you a thorough and sophisticated grasp and expertise of the eight most significant sub-domains of digital marketing. You will be tested through competitive industry projects and Mimic Pro simulations with more than 40 digital marketing tools to make you ready for work.

Course Duration:

This course from Simplilearn has a longer duration compared to others on our list, it goes on for almost 15-18 Days.

Course Pricing:

The course pricing is varying on the types of programs and the formats, it can be as low as 5000 AED and can go up to even AED 8000.

Course Highlights:

• Co-created with Facebook
• 45+ Case Studies
• Live Interactive Learning
• Certificate Upon Completion

Digital marketing courses in Dubai are popular and can be found at various institutes. The most important aspect of any digital marketing course is the instructor’s ability to transfer knowledge. When looking for a digital marketing course, it is important to consider the institute’s ranking and reviews from students.

If you’re looking for a digital marketing course in Dubai, then look no further. We’ve compiled a list of the best courses in the city, so you can get started on your journey to becoming a digital marketer. Whether you’re interested in SEO, social media, or paid advertising, we have a course that will fit your needs. And if you don’t live in Dubai, don’t worry! We also have courses available online. So, what are you waiting for? Start learning today!

 

Top 4 Digital Marketing Courses Abu Dhabi

If you’re looking for a digital marketing course in Abu Dhabi, then look no further. We’ve compiled a list of the best courses in the city, so you can get started on your journey to becoming a digital marketer. Whether you’re interested in SEO, social media, or paid advertising, we have a course that will fit your needs. The compiled courses also have an Online Format available, in case you don’t live in Abu Dhabi.

Atton Institute

Headquartered in Dubai, Atton Institute is a renowned provider of certified short-term courses designed to help companies unleash the potential of their employees. Atton Institute’s public courses are open to all professionals and are held by a predefined course calendar. These courses usually last from 3 to 5 days and take place in premium venues across the world, led by experienced trainers. The company can also tailor training to specific organizational needs – including objectives, dates, locations, and more. This way, Atton Institute can ensure that each client’s needs are addressed to the fullest extent.

About the Course:

This short and intensive course provides students with the best digital marketing qualifications, including an understanding of the entire landscape of digital advertising, how to define and attract their target audience in a digital environment, the basics of social media marketing, and how to assess business reputation, products, and services. The course will also teach students how to develop an effective digital marketing strategy.

Course Duration:

There are different modules and specializations for the courses provided by Atton, there are also options and special arrangements made to accommodate Online Learners. Most of their courses, however, span for a total of 5 Days.

Course Fees:

The course fee isn’t explicitly mentioned by Atton on their website and is only made available when you contact them.

Course Highlights:

• The course is worth 30 CPE credits
• Extensive Workbook with Course Materials
• Relationship Building within Course
• Post Course Action Plan
• Lunch and Coffee Breaks
• Free Valet Parking

 

ExcelR

ExcelR is a leading provider of training and consulting services, helping students and professionals across the globe to keep up with ever-changing technological advancements. With world headquarters in the USA and presence in the UK, Middle East, Australia, Netherlands and India, ExcelR has successfully trained over 140,000 students and professionals in diverse domains such as Data Science, Project Management, ServiceNow, and Digital Marketing. The company is committed to raising your excellence levels and accelerating your careers!

About the course:

ExcelR is a leading Institute for Digital Marketing Courses. The course will be delivered by highly experienced and certified trainers who are considered some of the best trainers in the industry, providing an unparalleled learning experience. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, ExcelR offers 1-year e-learning access, 10 global certifications from Google, Facebook, YouTube, etc. and placement assistance to its participants. Many of ExcelR’s past participants are working for various companies as digital marketing professionals.

Course Duration:

The course offered by ExcelR has a duration of about 120 Hours which translates into Five Entire Days of learning.

Course Fee:

The prices of their courses too aren’t mentioned on their website, however, after a little bit of snooping around, we’ve come to know it is around 1000-1500 AED. The least costly ones on our list for Abu Dhabi.

Course Highlights:

• Work on 35+ Tools in Real Time
• Assistance with Resume Building and LinkedIn Profile Optimization
• Placement Assistance with Hands-on Practical Training

 

Annex Training Institute

Annex Training Institute is accredited by the Abu Dhabi Center for Technical and Vocational Education and Training (ACTVET) and is a proud member of the British Council and IDP IELTS Programmed. With a wide range of courses available, the institute is one of the most recognized in the UAE. It has also secured allegiance from corporate companies and other organizations all over the world with its efficient and methodical teaching methods.

About the course:

The Digital Marketing Specialist Course from Annex Training Institute Abu Dhabi is a top-rated course that teaches students the principles and strategies of successful online marketing. The course covers everything from Facebook and Twitter ads to WordPress and Blogger and is perfect for business owners or marketing professionals who want to master paid online marketing. Students who complete the course will be able to optimize their social media accounts for maximum results. Learn from the best and take action today!

Course fees:

The course fees after much discussion with the institute were said to be a total of 2000 AED. However, the number could be much higher.

Course Duration

The duration of the Digital Marketing course offered by Annex institute is 50 hours, which can be completed in two weeks.

Course Highlights:

• Complete Instagram Marketing and how to monetize the social platform.
• Flexible Timing
• Individual Attention
• Industry Experienced Trainers

 

Nadia Global

NADIA Training Institute is one of the leading training institutions in the Middle East, offering professional development courses that help individuals enhance their skills and performance, and corporate training courses that improve the capabilities of organizations. NADIA delivers certified training programs and short courses for in-demand competencies across soft skills, professional skills, and technical skills. Its approach to learning combines certified instructors, live instruction, remote access from anywhere, customization of course curriculum, flexibility in scheduling, and certificates issued on successful completion of training. As a result, whether you want to enhance your job prospects or train professionals for greater productivity at work, you will find courses at NADIA Training institute as the best training institute in Dubai.

About the course:

Nadia Global’s digital marketing course in Dubai covers social media marketing training, email marketing, digital paid media, Google search marketing and analysis, and SEO training. The course covers how to manage digital platforms correctly without overspending, achieve maximum reach and visibility and drive traffic to a website.

Course Fees:

The course fees aren’t mentioned on Nadia Training Institute’s website; however, they can be found by contacting the Institute.

Course Highlights:

• Availability of Weekend and Weekday slots
• Certified Instructor
• Flexible schedules

If you are looking for a digital marketing course in Abu Dhabi, then there is no need to look any further. The courses we have listed are the best of the best and will provide you with all the skills you need to be successful in this industry. Don’t wait any longer, sign up today!